Custom mall kiosks offer a simple solution for displaying products and attracting walk-in traffic. By adjusting design elements and presentation methods, these small retail units can represent your business in a clear and direct way.
This guide below from the top kiosk manufacturers in Dubai explores key steps for aligning your kiosk with your brand style.
Size and structure planning
The first part of the process starts with selecting the basic frame and dimensions. Some kiosks are meant for standing display only, while others include built-in seating or counters. Decide how much product or equipment essentials to fit inside. It’s helpful to consider customer flow, spacing between counters, and height of each display area.
Logo placement and signage
Once the structure is selected, the next task is adding clear branding. Start with your logo—placing it at eye level or higher can help it stand out from a distance. Keep signage simple and easy to read. Bright yet clean colours, simple typefaces, and short taglines work well in mall settings where attention spans are short.
Branding through panels and coverings
Side panels and display walls can be customised using vinyl, print wraps, or basic paint. These are good areas to show brand colour schemes and patterns. Some businesses also use LED panels or lightboxes with their branding elements. Consistent design across all visible parts of the kiosk helps create a uniform look.
Product display layout
Arrange your items in a clear, tiered fashion. Smaller products can be placed at the front with larger ones set slightly behind or raised. If the business deals in food, secure display units and sneeze guards may apply. In other cases, open trays, hooks, or stands help display accessories or samples.
Uniforms and packaging
Apart from the kiosk structure, staff clothing and product packaging also contribute to brand recall. Matching uniforms with the same colour scheme and logo continue the branding theme. Carry bags or boxes with minimal, printed designs add a neat finishing touch to the overall look.
Lighting setup
Lighting is one of the key parts of kiosk presentation. Instead of general mall lighting, directed lighting helps highlight key products. Small LED strips, spotlights or backlit panels can be added to certain sections. Balanced lighting helps visibility and also draws attention to featured areas.
